Free PDF Presentation For Engineers And Industrialists: A Group Of Letters To An Industrial Organization, by Carl F. Braun
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Presentation For Engineers And Industrialists: A Group Of Letters To An Industrial Organization, by Carl F. Braun
Free PDF Presentation For Engineers And Industrialists: A Group Of Letters To An Industrial Organization, by Carl F. Braun
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- Sales Rank: #1808658 in Books
- Published on: 2011-10-15
- Original language: English
- Number of items: 1
- Dimensions: 9.02" h x .20" w x 5.98" l, .31 pounds
- Binding: Paperback
- 96 pages
Most helpful customer reviews
0 of 0 people found the following review helpful.
He knew that his communication system worked better if you always told them why
By John
In his speeches, Charlie Munger often mentions Carl F. Braun. Here is one example:
"Carl Braun's communication practices, designed oil refineries with spectacular skill and integrity. He had a very simple rule. Remember I said why it’s important? You got fired in the Brown Company. You had to have five "W's" you had to tell who what you wanted to do. Where and when and you had to tell him why. If you wrote a communication and left out the why you got fired. Because Brown knew. It's complicated being an oil refiner. You can blow up, all kinds of things happen. He knew that his communication system worked better if you always told them why. That's a simple discipline and boy, does it work."
Nearly every page of Braun's Presentation For Engineers and Industrialists contains useful advice. Mostly it applies to written communication. Concise and a pleasure to read.
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