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Principles of Marketing (Second Custom Edition for Oregon State University), by Philip Kotler, Gary Armstrong
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Custom Principles of Marketing book for Oregon State. It is the book for BA 390.
- Sales Rank: #2699270 in Books
- Published on: 2012
- Number of items: 3
- Binding: Unknown Binding
Most helpful customer reviews
14 of 15 people found the following review helpful.
Grammatical Errors Galore
By Xanah Wells
It surprises me that a marketing collegiate text book has so many grammatical errors. Especially when the introduction claims that "every page has been poured over to provide the most up to date research and business articles for educational purposes." Walmart is spelled Wahnart, etc. Through the whole book. While the book is clearly organized, sometimes the grammatical mistakes deter from the flow of reading, making the study process aggravating at times. And while this is a marketing book for a marketing course, it seems more like an excuse to market TO YOU.
2 of 2 people found the following review helpful.
Could have used better paper.
By JonnyCrash
Cheap, easily-torn paper. The company descriptions in the first chapter read more like advertisements rather than academic analysis. The primary fault in my mind is the extremely low quality of the paper used. Several pages were already torn before I removed the protective plastic. Several other pages have also torn near the binder ring areas. I bought this book, as I am sure many others as well, because I need it for a course. I at least expect a decent level of quality when paying nearly $150. The only good thing is that it arrived in time for the class (more than I can say for others). Hopefully they will release a digital version for future users. This current loose leaf version is low quality incommensurate of its high price.
2 of 2 people found the following review helpful.
I would recommend if in school to ask professor if their alright ...
By Amazon Customer
Very well written book. The one thing I regret was buying the hardcover vs the paperback people in my class bought the paperback and the only issue or difference we found between the two was that the pages were 7 pages different. So if hardcover had something on page 30 it was on 37 I'm the paperback. I would recommend if in school to ask professor if their alright with you buying the paper back. It will save you a bit of money.
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