PDF Ebook Understanding Business, by William G. Nickels, James McHugh, Susan McHugh
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Understanding Business, by William G. Nickels, James McHugh, Susan McHugh
PDF Ebook Understanding Business, by William G. Nickels, James McHugh, Susan McHugh
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Understanding Business Global Edition by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: the commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, we listen to our customers, and the quality of our supplements package. We consistently look to the experts - full-time faculty members, adjunct instructors, and of course students - to drive the decisions we make about the text itself and the ancillary package. Through focus groups, symposia, as well as extensive reviewing of both text and key ancillaries, we have heard the stories of more than 600 professors and their insights and experiences are evident on every page of the revision and in every supplement. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with today's real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, Understanding Business leads the way.
- Sales Rank: #434172 in Books
- Published on: 2012-05-01
- Original language: English
- Number of items: 1
- Dimensions: 10.94" h x 1.06" w x 8.62" l,
- Binding: Paperback
- 792 pages
- Special Edition
- Perfect Condition
- Understanding Business 10th Edition
About the Author
Bill Nickels is professor emeritus of business at the University of Maryland, College Park. He has over 35 years' experience teaching graduate and undergraduate business courses, including introductory courses in business, marketing, and promotion. He has won the Outstanding Teacher on Campus Award four times and was nominated for the award many other times. He received his MBA degree from Western Reserve University and his PhD from The Ohio State University. He has written a marketing communications text and two marketing principles texts in addition to many articles in business publications. He has taught many seminars to business people on subjects such as power communications, marketing, non-business marketing, and stress and life management. Jim McHugh holds an MBA degree from Lindenwood University and has had broad experience in education, business, and government. As chairman of the Business and Economics Department of St. Louis Community College/Forest Park, Jim coordinated and directed the development of the business curriculum. In addition to teaching several sections of Introduction to Business each semester for nearly 30 years, Jim taught in the marketing and management areas at both the undergraduate and graduate levels. Jim enjoys conducting business seminars and consulting with small and large businesses. He is actively involved in the public service sector and served as chief of staff to the St. Louis County Executive. Susan McHugh is a learning specialist with extensive training and experience in adult learning and curriculum development. She holds an MEd degree from the University of Missouri and completed her coursework for a PhD in education administration with a specialty in adult learning theory. As a professional curriculum developer, she has directed numerous curriculum projects and educator training programs. She has worked in the public and private sectors as a consultant in training and employee development.
Most helpful customer reviews
22 of 23 people found the following review helpful.
Does not come with a Connect code
By Julian Cabrera
DO NOT BUY THIS ITEM! Buy the access code instead. It comes with the online book. I now have to spend close to $150 to buy the access code separately. The seller should really email a code with this purchase or at least make sure to inform the buyers that this DOES NOT COME WITH THE CODE FOR CONNECT.
0 of 0 people found the following review helpful.
I really like this book
By Amazon Customer
I really like this book. I am currently taking a straighter-line course and this is the required textbook. This book has a lot of great information for business students. I learned a lot about different types businesses so far from this book. It is very engaging and relate-able to students that may not have any experience in business. After reading a few chapters I immediately started coming up with different ideas for start up businesses. I guess this book has a way of inspiring creativity in me. Anyways, the writing in the book is easy to understand, but don't think for a second that this is a quick an easy textbook, because it is not! Actually, this book is very big and has lots of extra links to get further information and exercises from. So there is enough information to keep you busy with this book.
1 of 1 people found the following review helpful.
Access code smaccess code
By Selina Kyle
I needed this book for school. As far as textbooks go it isn't the worst I've come across. I docked on star because of the whole malarkey about an "access code". Pro tip - On the McGraw Connect site they let you have free access for a limited time. For my class I was able to just finish all of the module assignments within the trial period to save myself $150+. For a college textbook it's a pretty easy read with a lot of pictures. And the information for this edition is surprisingly relevant.
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